Digital Transformation

A major issue for the competitiveness and attractiveness of enterprises from all sectors

New technologies and new digital-related practices are developing, making their way into both personal and professional spheres. Finding collaborative ways of functioning, developing personalized products and services, and optimizing the user experience are all becoming priority areas for enterprises to work on.

The issue of how to manage the customer relationship and create value for users is therefore growing in importance day by day. Even the very notion of the customer is changing, as it extends to cover all the users of companies' services: external ones (customers, partners) and now, internal ones (employees).

In this way, the digital transformation is accelerating the cultural upheavals within companies as much as the organizational ones.

TRANSFORM YOUR BUSINESS

Rethink how you interact with your environment, so as to offer new customer experiences within open ecosystems

DEFINE & IMPLEMENT THE POSITIONING STRATEGY

Digital ecosystems
Services platforms
Company-startup partnerships

DEVELOP THE BUSINESS MODELS

Redistribution of value between all contributors
"On demand" pricing models
Valorization of the data asset base

RETHINK & ENCHANT THE CUSTOMER EXPERIENCE

Design Thinking approach
Multichannel journeys
Marketing automation
Artificial Intelligence

Client case study

DIGITALIZING YOUR OFFERING ON A SERVICES PLATFORM

The middle-market entity of a major BtoB service company wished to take its product offering forward and propose a new customer experience by developing a digital services platform.

We helped it redesign its service catalog and pricing model so as to incorporate the standards associated with "on demand", taking customer expectations as the starting point. We also helped with the operational implementation of the platform.

As this project marked a major cultural change within the company, we also provided support to the client's marketing teams and their internal contacts.

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TRANSFORM THE ENTERPRISE

Transform yourself, so that your internal capabilities support your customer promise

DEVELOP A "DIGITAL MINDSET"

Innovation culture
Test & learn
Sense of initiative
Development of the collective approach

DEFINE NEW WORKING ENVIRONMENTS

Digital Workplace
A practice-focused approach
Employee experience

TRANSFORM ORGANIZATIONS & WORKING METHODS

Agility & business function/IT co-building
Building on a foundation of digital & data

Client case study

CREATION OF A DATA ENTITY

Seeking to enhance the performance of its business functions by utilizing data and developing an agile culture, our client decided to merge several entities so as to create an organization dedicated to data.

We helped it define the new entity's mission and organize it, put in place teams (Squads) operating in agile mode, give them coaching by a scrum master, and adapt the methods of operating with the other entities, in order to take on board the need for agility and responsiveness.

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PROVIDE THE TOOLS FOR THE TRANSFORMATION

Develop the information systems' architecture so as to implement a digital architecture able to generate the desired value

ARCHITECTURE

Provision of new functional capabilities & contact points
Front-office & back-office integration that ensures compliance with the customer promise
Real-time capability associated with the increased availability
Control over security

DATA

As a minimum, customer data is the key element of the new digital platform. It must:

Have a comprehensive set of data (whether structured or not) that is consolidated and disseminated in all systems
Use powerful analytics that will give access to personalization capabilities

AGILITY

The enterprise, backed in particular by its Support management (IS Department, HR Department, etc.) must:

Change, by providing the tools for its organization and practices,
Develop drivers for the transformation towards greater agility serving an operating model: digital factory, security function, architecture

Client case study

OPTIMIZING YOUR DIGITAL FOOTPRINT

This group, which provides a variety of services to public bodies, had developed various digital initiatives, but without following an overall plan.

Following a business function diagnosis phase identifying those consistency and performance aspects requiring improvement, a new, unified vision was established. As a result, both the human resources and IS architecture saw changes to the way they were organized, so as to bring them into line with these new objectives.

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Keyrus Management's partners leverage all their know-how to ensure the success of your digital transformation through a cross-functional and integrated approach.