MARKETING & CUSTOMER RELATIONS DEPARTMENTS

MARKETING & CUSTOMER RELATIONS DEPARTMENTS

Reinvent the customer experience in changing ecosystems

MARKETING & CUSTOMER RELATIONS DEPARTMENTS

ANTICIPATE DEVELOPMENTS IN YOUR ECOSYSTEM

Identify new positionings & associated business models

ANTICIPATE DISRUPTIVE CHANGES IN YOUR MARKET

  • Market & innovation watch (Keyrus Innovation Factory)
  • New playing fields
  • Economic models

ENRICH THE VALUE PROPOSITION

  • Strategic positioning (make or buy)
  • Marketing roadmap
  • Valorization of the Data asset base

PUT THE NEW OFFERINGS INTO EFFECT

  • Business plan
  • Assistance with implementation
  • Transformation of teams
Client case study

DESIGNING THE "PRODUCT LIFE CYCLE MANAGEMENT" STRATEGY FOR A BUILDING

As part of its digital transformation, a manufacturer of electrical equipment wishes to develop services for its customers by positioning itself in the building life cycle management ecosystem (PLM).

We helped it analyse the market (value chains, strategy of the players, acquisition opportunities), build target positioning scenarios, and describe its future range of services for the business case, the first stage being to make the executive committee aware of the challenges related to this disruptive positioning.

To find out more

DEVELOP TOWARDS THE MARKETING OF SERVICES

Present & enrich your offering on services platforms

DEFINE THE SERVICES ROADMAP

  • Portfolio of services
  • Partnership strategy
  • Pricing models

DESIGN THE CUSTOMER EXPERIENCE

  • Personalization strategy
  • Marketing Mix
  • Customer journey

PRESENT & MARKET THE SERVICES

  • Services platforms
  • Organization & processes
  • Architecture & functional modules
Client case study

DEVELOPING AND IMPLEMENTING A SERVICES PLATFORM AIMED AT BUSINESS PROFESSIONALS

A postal operator wishes to expand into the very small business market by setting up a digital services platform, with the aim of positioning itself as a trusted partner for business professionals in their day-to-day activities. We assisted it with the project's main task areas:

  • Development of the range of services and of the economic models
  • Identification and integration of strategic partners
  • Preparation of the business case and 3-year roadmap
  • Definition and implementation of the organization required for this new activity
  • Development of the launch strategy

To find out more

360° CUSTOMER VISION & DATA DRIVEN MARKETING

Action the levers offered by customer Data effectively

STRUCTURE CUSTOMER INSIGHT

  • Data Strategy & customer segmentation
  • Marketing models (analytical, predictive, and prescriptive)
  • Data governance

ADAPT THE ORGANIZATION OF MARKETING

  • Marketing - IT – Sales cross-functional processes
  • New skills (CDO, CMO)

PROVIDE TOOLS FOR THE FUNCTION

  • Benchmarking of solutions
  • Assistance with selection
  • Implementation
Client case study

DEVELOPING THE CLIENT DATA STRATEGY OF A LEADING PLAYER IN EVENT MANAGEMENT

A leading player in the organization of trade fairs aims to bolster its presence on the market by leveraging improvements in customer insight and the customer experience (exhibitors and visitors).
Our assistance in defining its Data strategy enabled it to apply these levers to the following task areas:

  • Analysis of existing customer data and needs at each stage of the customer journey
  • Operational target
  • 5-year business case
  • Change management deployment scenarios

En savoir plus

RELATIONSHIP MARKETING & OMNICHANNEL CUSTOMER EXPERIENCE

Offer the optimal customer experience throughout the entire life cycle

BUILD CONSISTENT JOURNEYS

  • Definition of relationship models
  • Development of omnichannel customer journeys
  • Personalization of the relationship

ADAPT THE SOLUTIONS & TOOLS

  • Optimization, development & enrichment of tools (Marketing automation/DMP)
  • Assistance for teams
Client case study

REDESIGNING A RETAIL BANK'S MULTICHANNEL CUSTOMER EXPERIENCE

With the majority of day-to-day contacts with the bank now going through digital channels, our client wanted to overhaul its website in such a way as to generate more leads and optimize the omnichannel customer relationship.

We helped it to redefine the customer journeys, by offering customers highly personalized messages and providing them with a "seamless" experience through an approach based on themes (credit, savings and investments, insurance…), and ultimately to optimize the use of new marketing tools (ad server, CMS, and DMP).

To find out more

To find out more

Marc Rousselle, a partner, has dual experience in marketing and customer relations.

Contact Marc