Identify new positionings & associated business models
As part of its digital transformation, a manufacturer of electrical equipment wishes to develop services for its customers by positioning itself in the building life cycle management ecosystem (PLM).
We helped it analyse the market (value chains, strategy of the players, acquisition opportunities), build target positioning scenarios, and describe its future range of services for the business case, the first stage being to make the executive committee aware of the challenges related to this disruptive positioning.
Present & enrich your offering on services platforms
A postal operator wishes to expand into the very small business market by setting up a digital services platform, with the aim of positioning itself as a trusted partner for business professionals in their day-to-day activities. We assisted it with the project's main task areas:
Action the levers offered by customer Data effectively
A leading player in the organization of trade fairs aims to bolster its presence on the market by leveraging improvements in customer insight and the customer experience (exhibitors and visitors).
Our assistance in defining its Data strategy enabled it to apply these levers to the following task areas:
Offer the optimal customer experience throughout the entire life cycle
With the majority of day-to-day contacts with the bank now going through digital channels, our client wanted to overhaul its website in such a way as to generate more leads and optimize the omnichannel customer relationship.
We helped it to redefine the customer journeys, by offering customers highly personalized messages and providing them with a "seamless" experience through an approach based on themes (credit, savings and investments, insurance…), and ultimately to optimize the use of new marketing tools (ad server, CMS, and DMP).